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Saturday, August 18, 2007

Lava Bar - The New GU

Though I used it a few times, I never developed a liking for the taste or consistency of GU, the syrupy stuff in a pouch made to speedily infuse sugar into your bloodstream during an endurance performance. Seems to me this oughta' work just as good, and taste a heck of a lot better. Do I have any volunteers for a trial? Mmmmmmm . . . chocolate . . . slurp.

Lava Bar: The World's First Liquid Chocolate Bar
The Lava Bar™ is the world's first PRE-MELTED chocolate bar.

The Lava Bar™ is a flexible film, foil-lined squeezable pouch containing 2.5 oz. (approx. 70 grams) of gourmet, molten Lava Chocolate™. A perforation at the top of the pouch enables chocolate lovers to easily tear open the Lava Bar™ and squeeze the molten Lava Chocolate™ right into their mouths.

This is not chocolate syrup! The Lava Bar™ is thick and rich, with a consistency similar to a chocolate ganache or frosting at room temperatures.

The Lava Bar™ is the take anywhere, no mess gourmet chocolate sensation. It's ideal for picnics, the beach, boating, camping (for s'mores), hunting trips, skiing, sporting events, movie theatres, school lunches, and just eating on-the-go. And, the Lava Bar™ virtually self-seals, so it doesn't spill.

The Lava Bar™ tastes delicious over ice cream or fresh fruit, and it makes great coffee mocha, milk shakes, chocolate milk and hot chocolate too.




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